Recent college graduate becomes one-man-band marketing department during a rebrand.
In May 2010, I was hired as a new college graduate at the Thomasville Cultural Center and found out a few days after I was hired that the Cultural center was going to be revitalized. Completely rebranded. Facilities upgrades, name change, the works.
Under the leadership of the new strategic consultant brought in for this project, I basically became the marketing department at the new Thomasville Center for the Arts. Occasionally, an outside designer was brought in to help with branding, but I did most all of the graphic design, designed and managed all of the websites, all of the email and social media.
I started out as a graphic designer, but then the web developer went missing – three days before the planned launch!
Yes, that’s how I got into designing and developing websites. I was frustrated! I was stressed! I spent the weekend getting a WordPress site up. But now I’m really grateful for that flake! After that experience, I built and managed three websites for the Art Center total.
Overall it was a pretty inspirational experience. And I feel fortunate.
We worked really hard! We threw lots of awesome events! We had disadvantaged youth up on stage singing and dancing! We had art in every downtown business! I had the opportunity to meet some relatively famous artists. It was a good thing for both me and the community.
Websites
The Artist Collective website both sold art from the seasonal exhibit and had a directory of artists by medium
Thomasville Center for the Art’s largest fundraising event is the Plantation Wildlife Arts Festival. Over 50 artists come from all over the country to exhibit.
Seasonal Catalogs
Print Ads and Brochures
